About

We are a boutique consulting firm and marketing agency based in Oceanside, California offering finance, marketing, and operations services specifically designed for small businesses.

After working with 150+ small businesses over nearly a decade, we’ve seen many of them miss opportunities to grow because they’re playing it safe. At Hoffbeck + Co, we help small businesses disrupt their industries so they make more money and help more people.

We are a boutique consulting firm and marketing agency based in Oceanside, California offering strategy, finance, and marketing services specifically designed for small businesses.

After working with more than 150 small businesses over nearly a decade, we’ve seen many of them miss opportunities to grow because they’re playing it safe. At Hoffbeck + Co, we help small businesses disrupt their industries so they make more money and help more people. 

We believe there are better solutions out there to people’s problems. Customers are waiting for businesses to create disruption. They’re waiting for businesses to be innovative – to jump, break the status quo, reject the rules, blaze a new trail and be bold enough to try something new.

That's why our passion and purpose is to help small businesses:

• Create disruption so they serve their customers better, and
• Create holistic, healthy businesses so they grow and so business owners maintain their physical and mental well-being along the way.

Our small business consulting services include:

• Coaching + Consulting
• Bookkeeping
• Financial analysis
• Business health coaching
• Budgets
• Branding
• Brand messaging
• StoryBrand Framework + BrandScripts
• Copywriting
• Website copywriting
• Website design and development
• Lead magnets
• Email marketing campaigns
• Social media strategy
• Search engine optimization (SEO)
• Blogging and content creation
• Graphic design
• Business growth strategy
• Legal advising
• Dispute resolution
• Software support
• and SO much more

Hoffbeck + Co was founded in 2016 by husband and wife team, Lane and Mahla Hoffbeck, and we've since grown to a team of designers, copywriters, marketing strategists, bookkeepers, and finance pros. 

Lane has his B.A. in Business Finance and a Master of Legal Studies with an emphasis in Dispute Resolution from Pepperdine Caruso School of Law. Mahla has a B.A. in Organizational Communication, became a Certified StoryBrand Guide in 2018, and has been a Writing Coach with Find Your Voice. Beyond our own education and experience, we have a top-notch team that specializes in a variety of services to help small businesses grow and thrive.